Data & Process Integration Services

These services can be deployed à la carte for targeted impact, or bundled together for a more comprehensive evaluation and implementation. For a more robust and managed data solution, please contact us about our Strategic Partnership.

Data and Process Discovery

In the discovery phase, we research and document the flow of information from a campaign’s data collection to its utilization – from receipt of marketing participant data to database entry. To gain an understanding of your current processes, we review, analyze, and document rules-based data-processing and data-load procedures. We can then determine whether opportunities exist to define a Holistic Analytic Environment structure that will be our key medium for gaining deeper customer insight from an organizational and individual perspective.

Data Centralization and Optimization

Before you begin mining your customer data for gold, you must ensure your data is indeed “minable”. AIRADIS determines your data’s accuracy, relevancy, and completeness. By evaluating the quality and effectiveness of current data storage methods, we can develop a Response Strategy to address any issues we uncover. Data hygiene or re-engineering of your approach to data management may be required.

Data Utilization via Process Integration

Based on our extensive audit and evaluation of your internal systems and vendor data-capture process, we deliver a detailed report of your customer and prospect data. We then develop a customized migration path to a centralized marketing data solution – your Customer Insight Center – which connects your data, channels its voice, and improves your ability to better manage, analyze and track activity.