Social Media & Customer Analysis

These services can be deployed à la carte for targeted impact, or bundled together for a more comprehensive evaluation and implementation. For a more robust and managed data solution, please contact us about our Strategic Partnership.

Customer Profiling

In addition to reviewing demographic data of individuals, AIRADIS completes text-mining analysis of where your customers are talking about you online – to uncover topics or attributes that can support or enhance our overall profiling efforts. By looking at multiple customer variables or traits across internal & external data, we define which attributes are relevant and strong enough to assist in defining how you can better engage with them

Segmentation Analysis

We work to find how your customers differ in meaningful ways that you can act on. Segmentation puts a face on your customers. Looking at similarities and differences across customers, we take the insight gained from profiling and explore how members of the same segment are similar to one another and different from members of other segments. The segmentations that bubble up will inform your Communications Strategy – and enable you to manage customer communications, maximize profitability, and optimize marketing budget.

Purchase Behavior / Predictive Engagement Modeling

Throughout the customer lifecycle, there are clues that help us understand what and when to communicate next – based on past behavior and also what similar customers engage in. We leverage statistical modeling to explore: cross-sell, up-sell, early adopters, your next logical product or communication. This higher level of insight can seem overwhelming, yet the dividends it can pay off are extreme – in campaign cost savings and lift impact to the overall performance. It can pay for itself in enhanced ROI and customer satisfaction as you continue to focus on the right engagement at the right time.

Social Media Analysis

Our core social media philosophy is based on the ever-evolving nature of social media. We believe no one tool is built for all social media programs; some tools are nimble in monitoring conversations and others provide deep analysis of those conversations. We work to understand how past conversations have traveled through the most relevant space and measure our strategy against benchmarks to determine success. The integration of historical customer insight into these tools is key to ensuring the best data-driven approach is developed for Engagement and Tracking strategies – making your solutions measurable, trackable, and testable.