Marketing Operations 101
Marketing operations is quite simply the process of marketing smarter. Falling under the corporate marketing function, it is meant to drive efficiency around marketing process, technology, metrics and best practices.…
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Working through your marketing chaos
Are you overwhelmed with implementing a marketing plan. No worries, uses this roadmap to help guide you campaigns to success. Need more help? Feel free to email us, we would…
3 Ways to Win When you Outsource Marketing
It is no secret that companies have long benefited from the concept of outsourcing functions of marketing. The creative process for example has traditionally been outsourced to agencies who were…
Cracking to Outsourcing Code: Is Outsourcing Right for Your Business?
Outsourcing specific functions in marketing can deliver both strategic and tactical benefits to an organization, but how do you decide if out sourcing is right for your business? Achieving the…
Why Data-Driven Marketing? Three Simple Reasons
Know Your Buyers! Everyone is collecting data on who is—or should be—buying their products or services. This data does not just consist of names and addresses. It includes buying history…
Customer Insights – Our Point of View
“Traditional market segmentation isn’t enough anymore. Marketers should now use community as a magnet and microscope.” – Darren Guarnaccia, SiteCore VP Product Marketing We specialize in Social Media &…