Microsoft – App Marketing Service Center

What is a Microsoft Ambassador

Microsoft’s Windows Phone app marketing team needed a way to centralise and manage their engagement with app publishers and external marketing agencies and consultants. The development of this one-stop portal combined digital asset management, standard process and knowledge base along with dashboards and marketing insight.

  • Client: Microsoft
  • Category: Marketing Operations, Digital Marketing

The Solution

  • Implemented process our team built and defined based on stakeholder sponsorship
  • Change management lead across publishers, cross Microsoft marketing teams and key partners
  • Drive App 101 training and global change management
  • Direction on Fiscal Year Field operations, budget and commitments
  • Land Global campaign strategy and asset delivery
  • Marketing Offer Management, Training and Support
  • Global App Marketing internal Blog
  • Restricted App Marketing governance
  • Developed App Marketing Service Center SharePoint portal that managed all app marketing requests (internal/partner request)
Additional Work

Agility Recovery – Digital Marketing

MICROSOFT – Retail Advisor App

Microsoft – Windows Ambassador

bMingle – Social Media Marketing

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